Digital marketing refers to the use of digital channels and strategies to promote products, services, or brands. It encompasses various techniques such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising. Digital marketing offers several advantages over traditional marketing methods. It allows businesses to reach a wider audience and target specific demographics with precision. Through SEO techniques, websites can improve their visibility in search engine results, driving organic traffic. Social media platforms enable businesses to engage with their audience, build brand awareness, and foster customer relationships. Content marketing involves creating valuable and relevant content to attract and retain customers.